MoeHair experienced a strong engagement through its organic channels, however, there was a lack of clarity on the impact of the main touch points that influence the shoppers while they engage with a brand online, and the relationship between engagement patterns and conversions was not established. As a result, a lot of marketing budget was spent on various channels, without having a proper understanding of how each channel affected the other.

Engaged Statisticians to perform detailed behavioural analysis using A/B testing and third-party data analysis to determine the browsing behaviour of the customers before they purchased from the luxury brand. Analysed user behaviour on MOEHAIR’s website, to determine the content that customers were engaging with more frequently and thus focussed more on the creation of the same content to guide the customer through the purchase process more effectively.