Pay Per Click Marketing

SERVICE

Pay Per Click Marketing

The importance of PPC is that it is based on clients’ intent and when done correctly would ensure the leads coming to you are ready to buy customers. We set up and continuously manage your PPC campaigns. To ensure efficient PPC campaigns we work with high quality scores, negative keywords, and landing page optimization. Our job is not to give you a cookie cutter methodology because each of our clients are looking for different results.

GOOGLE

97% of Google’s revenue comes from online pay-per-click advertising. While the minimum bid per keyword in 5 cents in AdWords, the high-cost keywords are nowhere near that. Since you are paying for each click, we implement the following practices:

1. High quality scores: High AdWords Quality Scores can lower your CPC and help you pay less for the most successful keywords. We divide keywords into appropriate campaigns and ads and use targeted ad text to improve Quality Scores and better keyword rankings.

2. Specificity: We don’t take a “shotgun” approach to AdWords. We target a very specific campaign, well suited for your business needs.

3. Negative Keywords: Irrelevant keywords result in costly clicks that will never drive conversions, and when bidding on the most expensive keywords, negative keywords are absolutely essential. We use negative keywords to ensure that your ads don’t show up for searches that are unrelated to your marketing goals.

4. Landing Page Optimization: While most AdWords conversion rates stay around 2%, we will often see landing pages convert at 20% or even 30%. We design and optimize landing pages for maximum conversion rates.

LINKEDIN

By advertising on LinkedIn, you can reach nearly everyone surfing LinkedIn and some of their partner sites. The partner sites, called the LinkedIn Audience Network, are mostly high-end media sites, some of which are also part of the DoubleClick exchange and the ad network Collective Media. Some of their partners are: • New York Times • BusinessWeek • CNBC You also have the ability to target your audience through demographics such as company size, title, industry and geographic targeting.

FACEBOOK

Facebook is ideal for targeting customers the billion people who are spending time on Facebook. Through paid marketing on Facebook, we can: • Promote your television commercials with Facebook’s powerful targeting parameters. • Increase brand awareness and user engagement by increasing Facebook following • Increase traffic to your website through Facebook’s News Feed and Right Column Ads.

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1061 S Melrose Placentia, California, USA

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