CASE STUDY
Accurate Source Inc.
Accurate Source is a growing wholesale public records research and retrieval firm which provides sensitive background data of individuals to the public and private sector.
CHALLENGE
Accurate Source Inc. came to FiveMB to improve keywords search and increase revenue growth.
APPROACH
Accurate Source Inc. gave FiveMB specific targets that needed to be achieved, so with a short amount of time Google Ads were the best way to go short term. We wanted to optimize the ads for both the public and private sector creating ads that appealed to both groups. FiveMB’s talented team used a maximized click bidding strategy to decrease required conversion rate to meet CPA targets whilst maximizing conversion efficiency by altering bids separately. Simultaneously, they wanted to improve their organic search so using our keyword planning tool we were able to switch out to the most efficient keywords.
CONVERSION
RATES
0%
KEYWORD
EFFICIENCY
0%
INCREASED
SALES
0%
Results
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