Having only dabbled with paid acquisition strategies, Violent Lips came to FiveMB for help expanding beyond their core organic customer demographic with search and social ads. Sticking to firm brand guidelines, FiveMB experts developed a series of high-ROI campaigns.

Our Facebook team established prospecting audiences based on a combination of interests and lookalikes, testing interspace segments to determine which would be most successful. Paired with robust retargeting strategies based on various intervals of time since a user’s last website visit, our Facebook campaigns earned 424% ROI after only three months, including a 2,337% return on retargeting ads. For search ads, our Google AdWords experts launched search, display, video and shopping campaigns, growing brand awareness with non-branded campaigns to later convert on branded ads. Overall, our SEM campaigns have earned a lifetime 595% combined ROI.