Souk LA

CASE STUDY

Paid Campaigns

6 Week Marketing Plan

Social Media Management

Email Marketing

SOUK LA – Social Enterprise Eastern & Western jewellery line with efforts to end world poverty with one sale at a time.

CHALLENGE

Souk LA’S unique design and carefully curated phrase accessories has set them apart from the competition, however, they weren’t qualified to knock anyone’s socks off on social media…that’s until we came into the picture.

APPROACH

FiveMB’s social experts were able to craft a six-week campaign that increased holiday pre-orders, sales, email captures and social following, outlined below:

Week One – posted Thanksgiving Day pre-sale information on organic social

Week Two – engaged with first influencer roundup to push traffic toward social channels and website

Week Three – launched custom creative assets sharing real love notes included in orders

Week Four – activated second influencer roundup with messaging of the timeline nearing Thanksgiving Day

Week Five – presented messaging for last batch of pre-sale orders to qualify for a free love necklace

Week Six – announced winners and shared Thanksgiving Day content

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1061 S Melrose Placentia, California, USA

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