Before taking on FiveMB, Construction Forces started out with a weak Facebook Campaign; 90% of their budget was allocated towards new acquisition campaigns with extremely limited audiences, high daily budgets, and no retargeting.

We launched a dynamic offer ad showcasing the high quality engineering services and then custom retargeting segments broken down by site visitors and users who engaged with Construction Forces’s social post. We expanded Construction Forces’s interest based audiences and increased usage of lookalike audiences