Search Engine Optimization

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Search Engine Optimization

Search Engine optimization is of extreme importance for your website and your online presence. It is a process of increasing the quantity of high-quality traffic coming to your website from the search engines. In simple terms, when done correctly, it allows your website to rank higher in searches.

We’ll develop a holistic SEO strategy tailored specifically for your business to get you where you need to be to succeed. We’ll execute this strategy and continue to refine it as needed to ensure you retain rankings over time. Since Google changes its ranking algorithm regularly, to stay on top, your SEO strategy needs to be constantly updated. To ensure this we regularly review your website and adopt an agile approach to ensure none of the Google’s changes impact your rankings.

SEO Audit

Our 6-step SEO audit allows us to perform in depth research on your existing website and enables us to create a holistic SEO strategy allowing you to achieve your goals. Our diligent and detailed approach to this audit comprises of the following processes:

1. GETTING LAY OF THE LAND: we configure our crawling tools and start collecting data to learn your current ranking.

2. AUDITING ACCESSIBILITY: we’ll assess how search engines are currently able to access your website by reviewing Robots. Txt, Robots meta tag, HTTP status codes, XML sitemaps, and Site architecture.

3. INDEXIBILITY: we run search queries on search engines to determine the number of pages currently being indexed.

4. ON-PAGE RANKING FACTORS: we will check and see whether your website has effective On-page SEO optimization. To do so we will check your URLs, Website content, keyword cannibalism, informational architecture, content duplication, HTML markup and Out links.

5. OFF-PAGE RANKING FACTORS: we will review it from many angles including: social engagement, backlinks from popular websites, domains linked to you etc.

6. COMPETEIVE ANAYSIS: After we’ve reviewed your site in detail, we’ll also compare it against 3 competitors in all the ways listed above and compile the data down into actionable items.

On-page Optimization

we will use on-page optimization to ensure that a website is recognised by search engines. We will ensure effective and white hat on-page optimisation by ensuring that all website pages have correct URL structure, content with targeted keywords, no keyword cannibalism, no content duplication among many other improvement without compromising the quality or the intent of the information.

Off-page Optimization

While what’s on your website is important for SEO, what’s off the website is just as important. Your site’s quality is largely determined by the quality of the sites linking to it. Thus, it is extremely important to analyse the backlink profile of your site and identify opportunities for improvement. We’ll review it from many angles including:

1. How popular your website currently is compared to the competition?

2. Are you getting backlinks from popular websites?

3. Are you gaining or losing popularity over time?

4. Is your website trustworthy?

5. How many domains link to you?

6. What is the Page Authority and Domain Authority?

7. How is your social engagement?

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1061 S Melrose Placentia, California, USA

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