CASE STUDY
Sharp Gents
Sharp Gents is an all natural men’s grooming product line that combines 100% vegetarian and vegan ingredients with certified therapeutic grade essential oils.
CHALLENGE
Sharp Gents was earning only 55% returns with very high CPC and had a very low conversion rate.
APPROACH
Helped restructure the Sharp Gent’s Amazon account with an emphasis on customer base. FiveMB’s Amazon team optimized Sharp Gents’ storefront, improving consumer facing content with better imagery and reallocated excessive spend away from keywords that weren’t converting with a 3 month plan to scale new customer acquisition through testing non branded, long tail keywords to discover what works best.
AMAZON
ROAS
0%
Results
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